About Us

Our Story

Democratic Design

We recognized an opportunity to disrupt the retail industry, where products are often weighed down by exorbitant markups disguised as "design." Fueled by a passion for exceptional craftsmanship, we decided to develop a business strategy that could achieve great products with high-quality standards without the infamous premium price tags.

Today, the All Mies brand offers internationally acclaimed designs with high-end materials at a fraction of the price of our competitors. We believe that great design is for everyone, so we aligned vision with action and made it possible!

Our Standards

Rising Above

Every All Mies watch is crafted with uncompromising quality and precision. By seamlessly integrating design concepts with manufacturing processes, we achieve a harmonious synergy that aligns aesthetics, functionality, and affordability.

Engineered for everyday wear, our watches feature cases made from durable 316L surgical-grade stainless steel, enhanced with a Physical Vapor Deposition (PVD) coating for exceptional resistance to corrosion, scratches, and dings. With a water resistance rating of 5ATM/50M, our timepieces are built to withstand submersion without compromising performance.

To elevate versatility, every All Mies watch includes an innovative quick-release strap system, enabling you to effortlessly switch styles in seconds. Designed for life, built to last—this is the essence of All Mies.

Our Identity

Design First

We were founded on the belief that great design doesn’t have to come with a hefty price tag. From concept to final product, design has been at the heart of our brand’s journey.

The All Mies packaging reflects this philosophy, drawing inspiration from the art of model making. Just as topographic models use layered contours to illustrate mass and shape, our packaging incorporates a sequence of layers to create a dynamic interplay between volumes and voids, reinforcing the architectural identity of the brand.

Carefully crafted to complement the timeless style of our watches, the packaging is designed to offer an artful and immersive experience. Each layer is precisely engineered to fit together like a puzzle, unveiling the product inside with an intentional sense of discovery. At All Mies, we believe every detail matters, from the first impression to the final reveal.

  • Award winner in Watch Design for the Bauhaus 41MM at the A' Design Award 2019.

  • We take pride in being based in Los Angeles, with all our products thoughtfully designed in California.

  • Award winner in Packaging Design for the All Mies packaging at the A' Design Award 2019.

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